Friday, March 03, 2006

Mark Patinkin, author of UP AND RUNNING, to appear on THE TODAY SHOW March 6th

Today’s entry is a bit of lesson in good things and bad things. Right now, I know the good thing is supposed to happen, but immediately after a bad thing may happen, but I don’t know yet if it will.

On Monday, March 6th, if the stars are properly aligned, my client, Mark Patinkin, author of the book UP AND RUNNING, will appear on THE TODAY SHOW, along with Andrew Bateson, the young boy whose story is told in the book.

Now, an appearance on a national news show is, of course, a major coup and we are all very happy and excited that it’s happening. Potentially, this is worth thousands of book sales. But here’s where the problem lies: the book was published in September 2005. That’s right, this book has been out for six months.

Now, if you know anything about the book business, you know that it’s not exactly a patient one when it comes to returning books. I’ve heard that some airport stands pull a book by lunchtime if it didn’t sell any copies in the morning. Regular stores tend to do returns at the one-month, three-month, or six-month point. It just depends on how aggressive they are to keep new titles out front. So, the reality is that many bookstores may have already returned UP AND RUNNING. Thus, when Mark and Andrew appear on THE TODAY SHOW, viewers interested in going out and buying the book that day may, in fact, have a hard time finding it.
So, what can an author (or agent) do? Well, I’ve been calling the publisher, Center Street, trying to find out if they got the word out to the accounts (there’s been plenty of advance notice), and I’ve been trying to determine who many books may still be at regional distributors like Ingram or Baker & Taylor. Unfortunately, I haven’t had much luck.

The only saving grace in all this is the existence of online retailers like Amazon and B&N. While I will be the first to voice my problems with both online retailers, the reality is that they do make available books that might not be found in the local bookstore.

If you are a regular reader of this blog then you already know that I spent about two years and 120 individual pitches and submissions to sell this incredibly emotional and inspiring book. And it means the world to me that a national television show has seen the same qualities in this story that I did: a story that will be appeal to America and leave readers and viewers with the strong feeling of fortune that medicine and faith can combine to work wonders. That young boys can endure and survive the most horrible experiences and still turn out to be vibrant and full of life. Will this book change your life? No, but it will make you appreciate what you have so much more. And if you or a loved one suddenly faces what seems to be an insurmountable challenge, remember Andrew Bateson, the boy who, everyday, puts on two prosthetics so that he can get UP AND RUNNING.

Z

1 comment:

Jpatrick said...

Oh, I agree. This one will do well if the author can get on the college town talk radio circuit. Amazing it took two years to place it.

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